Woods Creek Consulting has been providing leadership coaching, peer groups and organizational effectiveness consulting services since 1997.

Meet Our Team

Nancy Truitt Pierce
CEO & Founder

NTP Promo 2009

Nancy Truitt Pierce, the Founder and CEO of Woods Creek Consulting Company is an organizational effectiveness consultant providing services in the areas of strategic planning, executive team effectiveness, organizational assessment and design, and founder transitions. She specializes in high impact companies that are knowledge driven.

Before founding Woods Creek Consulting, Nancy was the Managing Principal of The Washington Firm, Ltd. During her tenure from 1989 – 1996, the firm grew over 700% to become a recognized leader in providing organizational effectiveness and human resource services in the Puget Sound region. Some of the more notable clients she worked with included AT&T Wireless, Adobe Systems and Autodesk.

Prior to joining The Washington Firm, Nancy was a Principal with the Center for Leadership Development working with hundreds of Fortune 500 executives. Some of the more notable clients she worked with included senior managers with Burlington Northern Railroad, Continental Can and the Puget Sound Naval Shipyard.

Since founding Woods Creek Consulting, Nancy and her team have become recognized as the leaders in providing organizational effectiveness for fast paced, knowledge driven companies. Some of their more notable clients have included HomeGrocer.com, Data I/O, WildTangent, Corixa, Action Engine, Who’s Calling, Corbis and dozens of other companies. In addition, Nancy and her team have established peer-learning groups for executives including the Executive Peer Group, the CFO Roundtable, the Technology Executives Peer Group and the Service & Support Consortium. Over 150 local leaders participate in these monthly learning forums.

Nancy recently finished a book called “The Founder Factor”. The book explores the role of founders in starting and growing high impact companies. She is currently working on a longitudinal study of founder run companies which will be used in her second book on the topic.

Joel Selling
Vice President of Marketing

Joel Selling has provided Marketing leadership in a variety of industries and services for 35 years.

Marketing and Sales positions in the Puget Sound area include work for Mountaineer Publishing, Quinton Instrument, Prezant, and DataI/O.  He also has taught Graduate and Undergraduate Marketing courses in Strategic Planning, Advertising, and Market Research, including courses at City University’s Beijing, China operations.  He owned his own Marketing Consulting firm, focusing on marketing for professional services, for 10 years.  Joel’s not-for-profit clients have included National Center for State Courts, Traveler’s Aid, and National Association of State Judicial Educators.

Joel is active in the community, serving on a number of local and regional Boards including Planned Parenthood of Western Washington, Sno-Isle Regional Library, East County Senior Center, and the East County Parks and Recreation District. He received his MBA from the University of Puget Sound in 1983 with a double major in Marketing and Finance.

Staci Cogar – Accountant                                                                                                                                                                       
Staci Cogar








Colette R. Fleury – Exec. Assistant